Samsung is well aware of the fact that a company's future lies in the hands of the customer, thus customer satisfaction is considered in all matters. Samsung's business philosophy stresses providing the products that customers need, judging them from the customers' point of view, and satisfying customers with advanced technology and services. Under the corporate motto creating new lifestyles for the world, Samsung strives to create a brighter future for people. PRODUCT FEATURES: Ultra ATA - 100; FDB (fluid dynamic bearing) motor; Load/unload technology; GMR head technology with wireless suspension design; Silent seek; Silentec hybrid latch technology.